Avalanche x Alipay Web3 Program Grants Bubble Tea Bargains

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Avalanche and Alipay+ D-store are brewing up a web3 voucher program that cuts the cost of milk tea by up to 50% at over 500 spots from 10 leading vendors across Southeast Asia.

Games developed by Avalanche’s partners drive sales and foster loyalty through discounts. Upon completion, users are rewarded with Web3-enabled vouchers in their e-wallets, redeemable for discounted milk tea purchases.

MUA DAO, an Avalanche portfolio company, crafts interactive mini-games and digital assets, allowing users to exhibit MUA digital assets on mainstream metaverse platforms.

With an eye on expansion, the blockchain-based marketing initiative aims to pour its benefits into more than 200 establishments. It seeks to attract over 100 million Chinese tourists exploring the Philippines, Singapore, Malaysia, and Thailand.